UX & Market Research Consultant | Strategic Partner for Product Growth
I'm Karla, a UX and market research specialist with over 10 years of experience in user-centered design, product discovery, and research operations. I’ve led research at companies like HERE technologies, Refurbed, Mobimeo, and Zalando, guiding and consulting teams and partners from MVP definition to product scaling.
I specialize in helping startups and scaleups make better decisions through user insight, product clarity, and strategic UX leadership.
Areas of focus
Product and Market Research
Discovery interviews, usability testing, JTBD, satisfaction metrics, diary studies
Product Strategy
MVP scoping, feature prioritization, roadmap planning, product-market fit workshops
Startup Advisory
UX audits, design sprints, roadmap reviews, fractional UX/Product roles
Research Ops
Repository setup, templates, research rituals, continuous discovery systems
Workshops
Design sprints, co-creation, journey mapping, alignment sessions
Contact me
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!